The Most Important Sentence on Their Pitch Decks: When Apple, Uber, YouTube Started The Hero’s Journey

Alina Zhang
2 min readNov 25, 2020

What is the most important sentence on their pitch decks for early-stage funding? What’s the original mission when they started the hero’s journey?

Apple: “Apple reinvents the phone.”

YouTube: “Broadcast Yourself.”

Uber: “Next-generation car service.”

Dropbox: “Moving the world’s files.”

Airbnb: “Book rooms with locals, rather than hotels.”

LinkedIn: “Professional people search 2.0 leverages networks.”

Facebook: “An expanding online directory that connects students, alumni, faculty and staff through social networks at colleges and universities.”

“It is like a mustard seed, which is the smallest seed you plant in the ground. Yet when planted, it grows and becomes the largest of all garden plants, with such big branches that the birds of the air can perch in its shade.” (Mark 4.30–32 NIV)

To be continued …

Alina Zhang